Oliver Wendell Holmes claimed that…

“Man’s mind, once stretched by a new idea, never regains its original dimensions.”

But the Rubber Band Effect tells us how hard it is to stretch a mind that far. So…
What we need are ideas that EXPLODE the human mind to vast new boundaries.
The ideas that do this best are those that induce cognitive dissonance by exposing hypocrisy and self-contradiction.
Cognitive dissonance induces psychic pain. To seek relief, the mind is compelled to work overtime clarifying and clearing out the discomfort of contradictory beliefs. This arduous process continues, even subconsciously. Relief can only be found in adopting new ideas that mesh without contradiction. Ideas that have this twin power to expose contradictions and then resolve them are called…
Mental Depth Charges
A depth charge is a naval bomb that must sink to a certain depth before it explodes. A Mental Depth Charge works in a similar way. It needs time to sink-in before it can explode in the mind. This means that you’ll rarely get to see the culmination of your work. Instead…

  • You’ll see the discomfort that comes from exposing a contradiction
  • This may manifest as frustration, even rage, given that most people treat political conversations as ego contests rather than a search for truth

How to deploy…
Your task as a change agent is to induce the discomfort but without rubbing salt in the wound. Simply plant your Mental Depth Charge. Then withdraw! We recommend this procedure…

  • Look for contradictions
  • Identify the libertarian ideas that expose and resolve that contradiction
  • Plant these ideas — deploy your Mental Depth Charges and pull back

It will be up to the other person’s mind to do the rest. Many people manage to live with cognitive dissonance their entire life. Some even self-medicate to cover the pain instead of dealing with it. Others cannot stand the conflict and must resolve it.
You’re looking for this last group — people who value consistency. And there are millions of them out there!
Whenever you find them, recommend that they sign-up to our free newsletter.

By Perry Willis & Jim Babka

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