What strategic activity should libertarians prioritize?

Low-hanging fruit
NOT persuasion

It’s easier to accept Yes than to overcome No. Libertarians need to excel at taking yes for an answer. There are roughly 64-million people who have already said yes to the basic libertarian philosophy. They call themselves libertarians, hold mostly libertarian positions, or both. But…

These libertarians are not active. They are dormant. Asleep.

We need to discover who these people are and recruit them to active participation. This will give us the resources we need for the more challenging task of persuading those who disagree. We call this strategy…

Discovery before persuasion.

Like “picking lower-hanging fruit” first, you want to start by finding, recruiting, and activating the people who already agree with you. Then use their support to expand your persuasive outreach later.

Jim Babka

About the Author

Jim Babka

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Jim Babka is co-founder of the Zero Aggression Project and President of DownsizeDC.org, Inc. He’s an author and former talk show host.
Previously, he was the President of RealCampaignReform.org, Inc., defending free press rights all the way to the Supreme Court. He and Susie are the proud, home-schooling parents of three teenagers. He enjoys theology, UFC, target practice, and Tai Chi.

Perry Willis

About the Author

Perry Willis

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Perry Willis is the co-founder of the Zero Aggression Project and Downsize DC. He was the National Director of the Libertarian National Committee on two occasions, and ran two Libertarian Party presidential campaigns. He has an extensive background in marketing and fundraising, and has ghost written direct mail appeals for numerous luminaries, including Karl Hess, Ron Paul, Charlton Heston and Harry Browne.

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Show Comments 1


  1. Certainly, expanding the libertarian base is a good thing.

    But what strategy should guide its leadership? It should have ready an entire government when the inevitable collapse comes. Every branch of this shadow government should have its own field manual for practical realization of libertarian principles, tailored for every office from school board to the Presidency. Of course Voluntaryists (certain to be confused with the sense of voluntarists used at this site) will say, “Huh? A plan? Are you kidding? It’s all gonna evolve organically, with nobody planning anything. Pshaw! Planning is statism!”

    I marvel at the dilettantism of such armchair libertarians – should we say “blog stool” libertarians? – who confidently project the collapse of the current American statist regime, and yet make no plan whatsoever to capitalize upon that collapse. It’s as if they don’t really believe that their ideas could ever be realized.

    I dilate upon this theme here: http://www.chineseimperium.com/reason/LPwillToPower.htm

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